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Mohammad Awwad

IT & Digital Marketing Consultant

Profile

Developer | 360 Marketing | Cybersecurity | Data Analytic | CRM | AI Automation | Linux | Ecommerce | Data mining | Online Payments

Mohammad Awwad

IT & Digital Marketing Consultant

Welcome to my portfolio! I am a IT & Digital Marketing Consultant. I am passionate about my job and my personal contribution to the world of Digital Marketing AI. Here, you will be able to learn more about my projects as well as get to know me as a person.

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During the past 19 years, I have Gain skills, and I'm still learning.

I embarked on my career journey as a programmer in 2004, honing my expertise in crafting over 400 websites utilizing programming languages such as PHP and JavaScript. Through these endeavors, I garnered extensive knowledge while developing intricate systems such as Content Management Systems (CMS), Learning Management Systems (LMS), Customer Relationship Management (CRM), and Enterprise Resource Planning (ERP) solutions.

In 2012, a pivotal moment beckoned me into the realm of digital marketing. My pioneering work in creating specialized systems for mass email campaigns and messaging systems was groundbreaking, leading to their adoption by marketing firms during that period.

In 2014, I ventured into the e-commerce landscape, crafting the first integrated Arabic platform of its kind. My proficiency in software development seamlessly merged with my marketing acumen, resulting in unprecedented profitability.

From 2016 to 2018, I navigated through challenging waters, facing trademark rights issues, ad-related complications, and legal disputes that led to the platform’s closure in most Arab countries. Additionally, logistical intricacies related to shipping posed further challenges.

By 2018, I was at the forefront of innovation, harnessing artificial intelligence to revolutionize digital marketing. These AI systems not only streamlined operations but also facilitated data collection and integration with CRM and CMS platforms, thereby reducing reliance on human resources.

In 2019, I undertook a personal project that demonstrated my prowess in manipulating search engine rankings through SEO. This project leveraged artificial intelligence to create unique and compelling content, an experience you can explore on my LinkedIn profile.

Throughout my career, I’ve collaborated as a subcontractor with major corporations, even embarking on international journeys to Italy, Greece, Poland, and Romania to fulfill contractual obligations.

Over the course of 19 years, I’ve cultivated a multifaceted skill set that includes:

1. Expert Developer
2. Proficient System Administrator (Linux Platform) with expertise in Hosting Automation and Email Marketing Systems
3. Data Analysis Specialist
4. Accomplished Webmaster
5. SEO Guru (both Black & White Hat)
6. Social Media Platform Developer
7. Google ADS Master, proficient in Google tags and Google Analytics
8. Ethical Hacker
9. Proficient in Online Payments and API Integration
10. Mastery of Digital Marketing Automation Tools and Social Media Strategies
11. Adept at Building and Utilizing Fake Audiences for Impact
12. Pioneering Reduction of Human Resources Dependency through AI
13. Profound Expertise in Data Mining
14. Remarkable Reduction in Advertisement Costs

Resume

Resume

Education
Isra University

BS - Software Engineering

09.2007 - 06.2011

I got my degree in Software Engineering , and later on, I have finished My certificate in project management professional (PMP). Digital Marketing has become my motivation for the further career path…

Employment
Developer

Jordan Host

2004 - 2012

As a Web Developer and System Administrator at Jordan Host, I’ve been instrumental in orchestrating the management of complex IT systems, with a focus on programming, emerging technologies, effective communication, and brand representation. Here are the key highlights of my experience:

Server Management: Proficiently oversaw the administration of system servers, with a specialized focus on Linux and CentOS environments. My responsibilities included ensuring the stability, performance, and security of these servers.

Web Development: Led the development of more than 400 website projects, showcasing proficiency in web development, design, and deployment techniques.

Security Expertise: Identified and remediated security vulnerabilities, actively contributing to the safeguarding of systems and data against potential threats.

Cybersecurity: Played a pivotal role in mitigating cyber attacks, implementing robust measures to uphold the integrity and confidentiality of sensitive information.

Data Mining for Marketing: Utilized advanced data mining techniques to extract actionable insights for strategic decision-making and to enhance marketing strategies.

Marketing Systems Development: Innovatively designed and implemented various marketing systems, including but not limited to the WhatsApp marketing system, email automation system, competitor data analysis system, e-commerce system, and digital electronic wallets.

Entrepreneurial Ventures: Exhibited entrepreneurial acumen by conceptualizing and marketing diverse systems tailored to the requirements of marketing companies, demonstrating adaptability in meeting market demands.

In summary, my tenure at Jordan Host has been characterized by a versatile skill set encompassing web development, system administration, cybersecurity, and entrepreneurial ventures in creating and marketing innovative solutions. My contributions have not only elevated the technological landscape but have also significantly advanced the business objectives of the organization.

Skills:

  • Software Development
  • Lead Generation
  • CRM Integration
  • Google Analytics
  • WordPress
  • Search Engine Optimization (SEO)
  • MySQL
  • Project Management
  • Cybersecurity
  • Digital Forensics
  • Ethical Hacking
  • Security Information and Event Management (SIEM)
  • Certified Ethical Hacker (CEH)
  • Encryption
  • Apache
  • REST APIs
  • MySQLi
  • PHP
  • Customer Relationship Management (CRM)
SEO & Social Media Developer

Abu Dhabi TV

2012 - 2014

During my tenure at Abu Dhabi TV (ADtv), an esteemed Emirati television channel launched in 1969 and broadcasting from Abu Dhabi, I served as an SEO & Social Media Developer. My primary responsibilities included SEO optimization and the development of APIs for various social media platforms. Here’s a summary of my key accomplishments and contributions:

  • Achieved 245% ROI in 2013 Ramadan Campaign via YouTube: Implemented strategic SEO techniques and optimized social media campaigns to achieve remarkable results, including a significant return on investment during the Ramadan campaign on YouTube.

  • Established Email Marketing System and SMTP Setup on Linux Servers: Built and deployed an Email Marketing system from scratch, including the setup of SMTP servers on Linux infrastructure. This initiative streamlined communication efforts and enhanced marketing reach.

In addition to these accomplishments, I also contributed to various aspects of digital marketing and technical optimization. My skill set includes:

  • On-Page Optimization
  • Marketing Strategy
  • Data Analytics
  • Marketing Campaign Management
  • Content Strategy
  • CRM Integration
  • Google Analytics
  • Digital Marketing Channels
  • HubSpot
  • Branding
  • Link Building
  • Keyword Research
  • Communication
  • Analysis
  • SEO Analytics
  • SEO Strategy
  • Technical SEO
  • Adaptability
  • Analytical Skills
  • Coding
  • Flexibility
  • Research
  • Content Strategy Optimization

My experience at Abu Dhabi TV reflects a commitment to excellence in SEO, social media development, and digital marketing strategies. These skills and accomplishments underscore my ability to contribute effectively to any digital marketing team.

E-commerce & Digital Marketing Manager

( ماركات كوم ) Markatcom + برستيج + ستايل شوب

2014 - 2017

As an E-commerce & Digital Marketing Manager at Markatcom, I’ve been instrumental in propelling the company’s online retail footprint throughout the MENA region. Here’s a breakdown of my key responsibilities and achievements:

E-commerce Management:

  • Platform Optimization: Spearheaded efforts to ensure a seamless and user-friendly online shopping experience.
  • Product Listings and Inventory Management: Managed product listings and streamlined inventory processes.
  • Payment and Checkout Processes: Implemented efficient payment and checkout systems to enhance user satisfaction.

Digital Marketing Strategy:

  • Crafted and executed impactful digital marketing campaigns that boosted traffic, engagement, and conversions while bolstering brand recognition.
  • Successfully implemented email marketing strategies to nurture leads, retain customers, and drive sales.

SEO Optimization:

  • Enhanced online content to improve search engine rankings and amplify visibility across digital platforms.

Analytics and Performance Monitoring:

  • Conducted in-depth data analysis to monitor key performance indicators (KPIs) including conversion rates, website traffic, and sales data, thereby evaluating the effectiveness of strategies.

Customer Experience:

  • Optimized the user experience (UX) of the online platform, ensuring it was visually appealing, easy to navigate, and user-friendly.

Promotions and Discounts:

  • Strategically planned and executed promotional activities, discounts, and special offers to stimulate sales and cultivate customer loyalty.

Market Research and Competitor Analysis:

  • Stayed abreast of industry trends and emerging technologies to keep the e-commerce platform and digital marketing strategies competitive.
  • Conducted thorough competitor analysis to identify areas for improvement and capitalize on opportunities.

Budget Management:

  • Diligently managed budgets to ensure cost-effectiveness and a positive return on investment (ROI).

Skills:

  • Search Engine Marketing (SEM)
  • SEMrush
  • Software Development
  • E-commerce SEO
  • Marketing Strategy
  • MySQL
  • Information Technology
  • Digital Marketing
  • Email Marketing
  • Digital Marketing Experience
  • Data Analytics
  • Marketing Campaign Management
  • Digital Marketing Analytics
  • Web Project Management
  • CRM Integration
  • Online Marketing
  • Google Analytics
  • Digital Marketing Channels
  • E-commerce
  • Social Media Marketing

My tenure at Markatcom underscores my ability to drive e-commerce growth and digital marketing success, leveraging a diverse skill set and a keen understanding of market dynamics.

IT & Digital Marketing Manager

Finance and Business

2017 - 2021

As the IT & Digital Marketing Director in Finance & Business across Jordan, Ukraine, and the UAE, I have spearheaded transformative initiatives and achieved notable successes in leading-edge digital strategies. Here’s a concise overview of my key responsibilities and accomplishments:

Leadership and Team Management:

  • Led and nurtured a diverse digital team, fostering a culture of continuous learning and development to drive innovation and excellence.

Digital Transformation Strategy:

  • Developed and executed a comprehensive digital transformation strategy spanning all company departments, aligning with business objectives and industry standards.

Digital Connectivity:

  • Successfully established digital connectivity among company branches across Jordan, Ukraine, and the Emirates, facilitating seamless data and resource sharing.

KPI Development:

  • Defined and implemented key performance indicators (KPIs) across critical departments, optimizing IT, Marketing, Development and Growth, and Digital Human Resources functions.

Technology Implementation:

  • Evaluated, selected, and implemented cutting-edge digital tools and technologies to bolster the company’s digital infrastructure and maintain competitive advantage.

Data Security and Integrity:

  • Implemented robust data security measures to safeguard against cyber threats and ensure compliance with data protection regulations.

Digital Marketing Leadership:

  • Orchestrated comprehensive digital marketing campaigns, optimizing strategies in advertising, email marketing, SEO, and social media to enhance brand visibility and drive growth.

Cross-Team Collaboration:

  • Fostered collaboration between IT and digital marketing teams, leading to the development of an Automation CRM system that streamlined sales workflow and improved efficiency.

Data-Driven Decision-Making:

  • Leveraged data analytics to drive informed decision-making, continually refining digital marketing strategies to maximize ROI and optimize campaign performance.

Skills:

  • Digital Marketing
  • Search Engine Marketing (SEM)
  • SEMrush
  • Software Development
  • Email Marketing
  • Customer Relationship Management (CRM)
  • Digital Marketing Experience
  • Data Analytics
  • Marketing Campaign Management
  • Team Management
  • Digital Marketing Analytics
  • Content Strategy
  • Web Development
  • Web Project Management
  • CRM Integration
  • Online Marketing
  • Google Analytics
  • Web Analytics
  • Marketing Strategy
  • Digital Marketing Channels
  • Google Webmaster Tools
  • Link Building
  • Web Hosting
  • MySQL
  • Information Technology
  • Social Media Marketing
  • Information Security Management

My tenure as the IT & Digital Marketing Director reflects a commitment to innovation, collaboration, and results-driven strategies that have propelled the company’s digital presence and business objectives forward.

Digital Marketing Consultant

BDO Jordan

06/2021 - present

As a Digital Consultant at BDO Jordan, my multifaceted role revolves around elevating the marketing and operational landscape of the BDO Academy Department. My responsibilities span from the inception of infrastructure to enhancing sales, international agency partnerships, and implementing digital solutions for streamlined processes.

Infrastructure Preparation and Launch:
My primary focus is on establishing the groundwork for the BDO Academy Department’s marketing systems. This involves developing a robust infrastructure to support marketing initiatives and officially announcing its launch. The objective is to ensure a seamless and effective framework that aligns with the department’s goals.

International Agency Acquisition:
I am tasked with identifying and securing partnerships with international agencies, strategically marketing them in the Middle East and North Africa region. This entails leveraging global collaborations to enhance the academy’s offerings and extend its reach, fostering a diverse and enriching learning environment.

Sales Enhancement:
A key aspect of my role is to formulate and implement strategies aimed at boosting sales for BDO Academy programs and services. This involves collaborating closely with the sales team to align marketing efforts with overarching sales objectives and revenue targets.

Methodology Development:
Active participation in crafting methodologies for programming and marketing bids is crucial. By contributing insights and expertise, I ensure that the methodologies align with industry best practices and client expectations, positioning the academy competitively in the market.

Digital Forensic Collaboration:
Working in tandem with the audit team, I engage in digital forensic work to uphold the integrity of marketing initiatives. This involves ensuring compliance with regulatory standards and contributing to the enhancement of digital security measures for a trustworthy and resilient online presence.

CRM System and Verification/Survey Systems:
I take charge of building the academy’s Customer Relationship Management (CRM) system, tailoring it to the specific needs of BDO Academy. Additionally, I design and implement verification and survey systems for the consulting team, contributing to streamlined processes, improved communication, and continuous improvement based on valuable feedback.

In summary, my role as a Digital Consultant at BDO Jordan is a dynamic and strategic one, where I am dedicated to creating a solid foundation for marketing systems, fostering international collaborations, enhancing sales, ensuring digital security, and implementing effective CRM and survey systems. Through these initiatives, I play a pivotal role in positioning BDO Academy as a leader in professional education and consultancy in the Middle East and North Africa region.

Recognition
King Abdullah II Award for Excellence and Creativity Projects

2005

It was such an honor to take part in one of the most important Award in Jordan , and to receive this award was beyond my expectations.

ITSAF Awards

Petra University

2012

My Winning project was ( Live Streaming in education system )

Programming Skills
CMS
90%
PHP
72%
HTML
93%
JavaScript
66%
CSS
82%
MySQL
75%
Digital Marketing Skills
Social Media Marketing10
Email Marketing10
Mobile Marketing10
Google Adwords & PPC10
Search Engine Optimization10
Marketing Automation10
Data / Analytics10
AI & machine learning10
Branding10
API integration10
Language Skills
Arabic
English

Certificates

Certificates

“Be humble. Be hungry. And always be the hardest worker in the room.” -Dwayne “The Rock” Johnson, entertainer

Marketing Experience :

Google Digital Marketing Certificates
14 Years

Management Experience

Google Project Management Certificates
9 Years

IT Experience

IT Support Certificates
19 Years

UX / UI Design Experience

UX Design Certificates
3 Years

Data Analytic Experience

Data Analytic Certificates
4 Years

Cybersecurity Experience

Cybersecurity Certificates
10 Years

My Freelance Clients

My Freelance Clients

Families Store – Ecommerce website

1) Web Developer 2) Digital Marketing System ( Integrated ) 3) Automation chat bot

Mayssa Maghrebi ( Actor )

Twitter Account Management from 2014 to 2016 Established the twitter account and get it verified plus increase followers

Human Appeal – UK
Human Appeal – UK

Private contract Social Media @ Human Appeal – UK from 2014 to 2017

Ostello Bello ( Milan – Italy )

Freelance Digital Marketing Project In Milan – Italy for 1 month increase hostel rating in booking.com SEO Keywords in Targeted country Promote New Year Eve 2019

Contacts

Contacts

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